Mr. Wolf has the confidence of aesthetic conviction and the strength
of personality to impress its vision on others. Mr. Wolf leads with its
imagination and unique perspective. Mr. Wolf aims to show the reality
behind the myth of Swedish design and showcase the personalities
behind the industry in a fresh and disarming manner."It's magnetic
because it makes the mundane sublime and the sublime accessible.
The cover in itself is a fine example of the concept of Mr. Wolf. By using an illustration instead of ambiguous or intimidating fashion images, the magazine presents itself much like the culture of Sweden - unpretentious,of good taste, self-assured style, elegance, intrigue with the right amount of mystery and excitement.
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