Our reader appreciates real and tangible things. He / she is between the ages of 20 and 45 and is sick of obeying the rules accepted by the society as well as Facebook algorithms. Urban dweller, he owns a car
or a bike, has a job and every now and then takes vacation abroad. He’s aware of the globalization, uses social media and is not a stranger to the trends in fashion, food or design. However he wants to steer clear
from many roles the society wants him / her to play — like «the perfect mother» or «successful businessman».
Our reader is contemporary and smart. He has a range of disposable income that he spends to have a break from playing the roles the society wants him to play. A good wine with friends or a self cooked meal from organic products. And yet it’s not enough to sustain a certain level of inner peace and enjoy the life in slow motion on daily basis.
Here comes Benji Knewman — good,trustful friend. Exploring how we all might benefit from incorporating more of the things we love into our daily routines instead of saving them for the weekend. Or next vacation.
Original essays, exciting conversations and personal stories focus on welcoming different cultures, community and simplicity into our lives as regularly as possible. The feeling we’ve been all looking for — that
everything is going to be fine.....
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