WORKS THAT WORK
Many magazines rush to cover the very latest news, racing to be the first to get a story out. Works That Work focuses instead on the impact of design, on the difference that creativity makes in users’ everyday lives, on a result that is impossible to describe until an idea has been tried; the newest ideas are unproven, often still unrealised, only the vision of change, not yet a reality. Relevance, not recentness, is what makes us sit up, take notice and start to wonder whether we are looking at a potential WTW story.
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