The Bella Rae team believes in sisterhood. Sisterhood means looking out for each other, lifting each other up and cheering each other on. Sisterhood means challenging each other to dig deep, think hard, be real, live classy and sleep sound. Bella Rae start with eight young dreamers sitting around a lounge room in Australia talking about how girls magazines weren't really cutting it. These young women want to raise standards, to shout out to girls everywhere that there is more to life than boys and celebreties.
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